Here are some answers to questions we're often asked about our media campaigns. If your question isn't answered here, please ask us via email. We read every message we receive and will reply quickly. You can also read more about us here.
Can you send me physical media?
Yes, we can send you physical media. Please contact us and let us know what type / format you need and we'll make arrangements to send it to you.
Do you participate in Extreme Reach?
Yes we do. Please contact us for further information.
What is The Foundation for a Better Life?
The Foundation for a Better Life is a 501(c)(3) nonprofit organization,
founded in 2000. Our sole objective is to promote positive values and
encourage viewers to Pass Them On. We communicate these values
through inspiring messages in movie theatres, on television, billboards,
radio and the internet.
Why are you doing this?
We believe that people are basically good and often benefit from a simple
reminder. We offer these messages in an effort to promote good values, good
role models and a better life.
How do you determine these values?
Our goal is to select values we feel most individuals will find inspiring
and relevant. These values reflect the input of a large and diverse group of
people. The Foundation does not have any political or religious agenda, so
that people from all backgrounds might feel uplifted by these messages of
encouragement and hope. Our objective is simply to promote a wide spectrum
of values by providing an uplifting message around each one.
How are these messages created?
The Foundation has developed a network of writers, art directors and
marketing professionals to provide technical and creative input. These
individuals come from diverse backgrounds, with a wide range of viewpoints
and perspectives that help us to create universal, nonsectarian, apolitical
messages to hopefully provide inspiration to our viewers. We also listen and
respond to stories of those who are making a difference in their communities
to better understand the role values play in their desire to do good and
Pass It On.
Where does funding come from to support your public service campaigns?
The advertising time and space for these messages is donated by broadcast
and print media companies as a public service. Additionally, we work with
many individuals to produce our messages, including celebrities who
generously share their images and stories free of charge. Many publishers
and record labels also contribute music for our public service
announcements. We are grateful for the support of The Anschutz Foundation,
which provides operating costs for The Foundation for a Better Life.
The Anschutz Foundation was founded over 25 years ago. It supports a
broad variety of charitable activities that have a positive impact on people
in the areas of education, health care, human services, mental health, arts
and culture, and public policy. The Anschutz Foundation believes in
individual and family values and the free enterprise system and seeks to
promote these concepts.
Does the Foundation have any religious or political affiliation?
No. The Foundation for a Better Life is not affiliated with any religious or
political viewpoint, either formally or informally. We do not endorse any
particular political party or religion. We examine our messages rigorously
to ensure we present values in intriguing, nonpartisan ways. Since
inception, we have focused on our commonalities, not the beliefs that divide
us. We believe anyone, from any background, can be caring, courageous,
inspiring to others, or otherwise live the many values we are proud to share
in our messages. Passing on respect and admiration for these kinds of
positive values is our only agenda. We hope that the values we share
transcend religious, political or cultural orientations.
Are you affiliated with any other organizations?
Yes. Our sister organization, The Random Acts of Kindness Foundation, is the
only organization with which we are affiliated. Please visit their website
for ideas on how to share kindness in your community, school and family—
Can my organization partner with The Foundation for a Better Life?
No. We are unable to partner with or promote any other organization, person
or product due to the agreements we have with those who donate their images
and music to our campaigns. The best way to 'partner' with us is to
incorporate these values into your organization: display posters, play the
TV commercials, and be a positive example for others.
Who is responsible for contributing music to the Foundation PSAs?
We appreciate The National Music Publishers Association and their
We are also grateful to each publishing company and record label that has
provided music for our messages, without charge. Some of these companies
include BMG Chrysalis, EMI Music Publishing, Peermusic, Sony Music,
Sony/ATV, Universal Music Publishing Group, Universal Music Group,
Warner/Chappell, Warner Music Group, Bug Music/Windswept, Zomba Label Group,
Cherry Lane, A&M Records, The Harry Fox Agency, Imagem Music and Carlin
Some of the artists who have contributed their music to the PSAs include
the Black Eyed Peas, Aretha Franklin, David Foster, Celine Dion, Jon Bon
Jovi, Josh Groban, Diane Warren, Amy Grant, Kenny Chesney, Garth Brooks,
Steppenwolf, Back Street Boys, Frank Sinatra and many others.
Which networks support the Foundation PSAs?
ABC, BET, Bloomberg, Bravo, CBS, CNN, CNN en Espanol, CNN International,
CW, Discovery Channel, DIY Network, Food Network, FOX News, Fox Sports en
Espanol, Fox Sports, FOX, FX, HGTV, ION, National Geographic, NBC, OTI, OWN,
Oxygen, PBS, Real TV, Sleuth, Sorpresa, SPEED, Telefutura, Telemundo, Travel
Channel, Univision, USA, the Armed Forces Network and many other independent
stations. We could not do what we do without them.
Which movie theatres support the Foundation PSAs?
Our commercials are often played in movie theatres on lobby screens and
ahead of feature films. We greatly appreciate the generous support of the
theatres currently supporting us: Regal Cinemas, Cinemark, Edwards Theatres,
United Artists Theatres, AMC Theatres, National Cinemedia and Cinema
Why do the Foundation's commercials appear on certain television or radio programs?
We do not pay for any advertising or sponsor any program. All the
Foundation’s messages are aired by the media as a public service. Because
the media space is donated, we are unable to select when or where
our messages appear. Our PSAs are often placed in unsold advertising slots,
which means the Foundation does not and cannot target certain messages to
specific programs, broadcasts, time periods, geographic locations, etc. We
hope the messages generate positive thought and inspiration, no matter where
they catch your eye.